IS THE ANSWER
Let’s face it, marketing has a bad reputation.
As we’ve become more aware of the powerful methods that organizations use to influence audiences, we’ve also grown more cynical about the professional practice of marketing and advertising.
The good news is that there is another way forward.
This podcast presents a vision of ethical marketing as both a moral duty and a practical necessity for successful, sustainable businesses in the 21st century.
Experience Design Success Formula with John Lenker
Experience design is the heart of effective marketing, but our execution in the marketing industry isn’t keeping up with the technological advancements in the field. In this episode, we interview our very own John Lenker about his unique perspective on experience design grounded in his background working on elearning for top companies like IBM and Chrysler. By learning how people learn and applying a philosophy of personalization at scale to our marketing efforts, businesses and marketers can maximize their influence. Elden Ring, Plinko from the Price is Right, and bad first dates are also mentioned!
Latest Journal Posts
003. How to Be A People Mover
As we move deeper into the information age, how successful we are at winning market share for our businesses will be directly proportional to how successful we are at winning mind share.
002. How to Be A Marketing Hero
The only real success in marketing comes from building successful, long-term relationships. Our Customer Acquisition Cost (CAC), as marketers, is simply too high for it to be otherwise.
001. When Marketing is the Answer
If we’ve had any kind of success in business, we know that sales and marketing are our lifeblood. And while we can start building a successful business by being great at sales, we’ll never maximize our business’s potential unless we’re also great at marketing.