The Influence Hackers : Matt O'Leary, John Lenker and Kevin deLaplante
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WHERE MARKETING
IS THE ANSWER

Let’s face it, marketing has a bad reputation.

As we’ve become more aware of the powerful methods that organizations use to influence audiences, we’ve also grown more cynical about the professional practice of marketing and advertising.

The good news is that there is another way forward.

This podcast presents a vision of ethical marketing as both a moral duty and a practical necessity for successful, sustainable businesses in the 21st century.

Latest Episode

May 26, 2022

Experience Design Success Formula with John Lenker

Experience Design Success Formula with John Lenker
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5
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32:01

Experience design is the heart of effective marketing, but our execution in the marketing industry isn’t keeping up with the technological advancements in the field. In this episode, we interview our very own John Lenker about his unique perspective on experience design grounded in his background working on elearning for top companies like IBM and Chrysler. By learning how people learn and applying a philosophy of personalization at scale to our marketing efforts, businesses and marketers can maximize their influence. Elden Ring, Plinko from the Price is Right, and bad first dates are also mentioned!

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Past Episodes

Marketing in Medical Alley with Frank Jaskulke

Marketing in Medical Alley with Frank Jaskulke

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4
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32:58
Listen Here
How to Elevate an Industry with Todd Crawford

How to Elevate an Industry with Todd Crawford

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3
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40:01
Listen Here
Marketing vs. Propaganda with Dr. Robert Lustig

Marketing vs. Propaganda with Dr. Robert Lustig

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2
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43:46
Listen Here
The Marketing Paradox

The Marketing Paradox

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1
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32:29
Listen Here