IS THE ANSWER
Let’s face it, marketing has a bad reputation.
As we’ve become more aware of the powerful methods that organizations use to influence audiences, we’ve also grown more cynical about the professional practice of marketing and advertising.
The good news is that there is another way forward.
This podcast presents a vision of ethical marketing as both a moral duty and a practical necessity for successful, sustainable businesses in the 21st century.
Latest Journal Posts
003. How to Be A People Mover
As we move deeper into the information age, how successful we are at winning market share for our businesses will be directly proportional to how successful we are at winning mind share.
002. How to Be A Marketing Hero
The only real success in marketing comes from building successful, long-term relationships. Our Customer Acquisition Cost (CAC), as marketers, is simply too high for it to be otherwise.
001. When Marketing is the Answer
If we’ve had any kind of success in business, we know that sales and marketing are our lifeblood. And while we can start building a successful business by being great at sales, we’ll never maximize our business’s potential unless we’re also great at marketing.