The Influence Hackers : Matt O'Leary, John Lenker and Kevin deLaplante

WHERE MARKETING
IS THE ANSWER

Let’s face it, marketing has a bad reputation.

As we’ve become more aware of the powerful methods that organizations use to influence audiences, we’ve also grown more cynical about the professional practice of marketing and advertising.

The good news is that there is another way forward.

This podcast presents a vision of ethical marketing as both a moral duty and a practical necessity for successful, sustainable businesses in the 21st century.

Latest Episode

January 18, 2022

Marketing vs. Propaganda with Dr. Robert Lustig

43:46

Leading public health authority and New York Times bestselling author Robert Lustig M.D. outlines the history of lies from the American sugar industry and corporate America’s usurpation over the consumer. This marks our look at a generational campaign to, as Lustig says, “hack the American mind”.

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Latest Journal Posts

January 3, 2022

003. How to Be A People Mover

As we move deeper into the information age, how successful we are at winning market share for our businesses will be directly proportional to how successful we are at winning mind share.

January 3, 2022

002. How to Be A Marketing Hero

The only real success in marketing comes from building successful, long-term relationships. Our Customer Acquisition Cost (CAC), as marketers, is simply too high for it to be otherwise.

January 3, 2022

001. When Marketing is the Answer

If we’ve had any kind of success in business, we know that sales and marketing are our lifeblood. And while we can start building a successful business by being great at sales, we’ll never maximize our business’s potential unless we’re also great at marketing.